Bringing Mobility to Life
Realizing the mobility industry that the world needs
About Zuhri Yusof
Zuhri Yusof
CEO | Entrepreneur | Mobility Innovator
Zuhri Yusof is a seasoned entrepreneur and transformative leader with over 20 years of experience at the intersection of mobility, automotive, and digital innovation. As the Founder and CEO of Contigo Mobility, Zuhri is spearheading one of the world’s most ambitious electric mobility ventures—delivering smart, sustainable, and accessible EV solutions across Asia, Africa, Europe, and Latin America.
His vision for Contigo Mobility is rooted in democratizing clean transportation through cutting-edge technologies including battery swapping infrastructure, EV fleet management, AI-powered mobility platforms, and multi-brand electric motorcycle subscriptions. Under his leadership, the company has grown into a global ecosystem player, serving governments, enterprises, and consumers in emerging and developed markets alike.
Zuhri’s career includes pivotal roles in large corporates and consulting firms. He served as Chief Information Officer (CIO) at Proton Holdings, Executive Advisor at Endava and HICRON (Poland), and led the Automotive Digital Solutions practice at PwC Middle East. His expertise spans business transformation, strategy execution, cross-border investments, and technology commercialization.
A recognized thought leader in mobility innovation, Zuhri has led strategic acquisitionsglobally. He is also an active advocate for carbon credit integration in mobility and the development of locally relevant electric solutions for high-impact regions.
Zuhri holds a strong belief that bold ideas must be backed by disciplined execution, local understanding, and global ambition. When he’s not shaping the future of transportation, he’s mentoring young entrepreneurs, contributing to policy dialogues, or writing about mobility and leadership on Substack and LinkedIn.